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In
1933 Willy Lloyd founded WSL for the purpose for trading general produce
such as feathers, egg products and vegetable oils with China. In the early
1960s, in a fast changing world and with expansion in mind the company
began to utilise their large numbers of existing contacts and wider
international links were forged. WSL
began supplying and distributing a greater range of vegetable oils from
producing countries across the globe and set about building the
international trading company that it is today. From those early days to
present the company has never forgotten it's early links in China, and is
today still a specialist supplier and distributor of technical vegetable
oils from mainland China. Based
in the UK the company's principle area for the distribution of oils and
related products has long been in Europe, but today WSL trades worldwide
with subsidiary companies and representative offices in Canada, Russia and
South Africa. The current Chairman, Mike Smith - a director since 1962, has shaped the company's development for the last 39 years. He comments:
The
current Managing Director, Nigel Smith, continues to operate the company
using the established philosophy of customer care being central to
everything - this ethos is reflected throughout all aspects of the
company's operations. Worldwide
price fluctuation is also a major driver for the company and relationships
with processors across the globe guarantee adaptability on costs.
This approach ensures that WSL
stays competitive worldwide as they remain alert to the most competitive
source of crude oil - it also ensures that they are never reliant on one
source alone. In addition this networking policy allows them to identify
new trends and opportunities as they arise and which they can then quickly
adapt to the benefit of their established client base. Points for both bulk and dry storage are selected for their geographical location and an ability to remain flexible and responsive to customer demands.
Selection of hauliers is governed by their attention to service, product and quality awareness as well as cost. All have many years of proven expertise, and none forget the WSL rule that no matter what comes last, the client comes first.
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WS Lloyd (WSL)
providing worldwide shipment and distribution of castor oil, linseed oil, tung oil and
other vegetable oils |
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